What Makes A Good Brand Name?

What Makes A Good Brand Name?

What Makes A Good Brand Name?

The biggest challenge businesses in today’s competitive world face is the challenge of making an impressive impact that generates customer engagement and maximizes sales. Making a strong first impression is crucial in the digital era we live in. Businesses are continuously enhancing their image in front of the audience in order to not only attract but retain customers. So, what’s the best way to make a good first impression? Well, your brand name of course!

Continue reading on to find out how to come up with a good brand name. Also, we’ve mentioned a few examples of good brand names at the end of the article for a better understanding on what makes a good brand name.

Good Brand Name: The Ultimate Guide  

Your brand name is one of the most valuable assets your business possesses. By coming up with a good brand name, not only will you grab the audience’s attention, but you’ll entice them to learn more about your business.

In fact, a good brand name can do wonders for your business in terms of developing a certain trust with customers. This actively represents that customers will be more willing to engage with your business and purchase what you have to offer time and time again.

In fact, a bad brand name can result in people to not take your brand seriously. If you come up with a brand name that is not attractive or interesting, people won’t want to engage with your brand and surely it won’t make a strong first impression.  

Other than this, a brand name that doesn’t suggest professionalism or innovation will definitely make it difficult for customers to recognize your brand and trust it.

So, what makes a good brand name and what does it take to come up with a good brand name? Well, here’s the guide you’ve been waiting for! In the guide below, we’ll look at the key characteristics of a memorable name, as well as the key principles experts use when coming up with a unique brand name.


As we mentioned earlier, a good brand name is one that is easy to remember and understand. A crucial aspect of creating a strong business identity and branding strategy is finding a name that leaves a mark on the audience and makes sure they remember it.

Simplicity is the key to coming up with a unique and impressive brand name that is memorable. In fact, according to a study, brands with simple names earn more than those with complex ones. A few good brand name examples that prove this point are as follows:

·         Dove

·         Olay

·         Twix

·         Pepsi

·         Nike

·         Reebok

·         Google

Non-trendy Names

One of the biggest mistakes brands make is that they come up with a brand name that is a replica of a current trend. Even though doing this might be good for businesses in the short run, but surely not for the long run. Trends come and go, so if you come up with a trendy brand name, it’s bound to go obsolete some time in the future.

Therefore, when coming up with a good brand name, you need to consider names that will work for a lifetime. Another mistake businesses make with brand names is that they come up with ones that are highly specific. Doing this is bad for business especially if you’re looking to expand your business in terms of where you operate (Geographical names) or what you offer (Specific product names).


The point of coming up with a brand name is to distinguish your brand from competitors and target your audience more effectively by letting them know who you are and what you have to offer. This actively means that your brand name should be able to tell a story, represent your unique identity, and make an impact.

Now, one can’t do this by ripping off other brand names. Customers see through it and only think of the brand as one that isn’t creative or professional. Now, in order to be original, you need to study your audience and industry. Ultimately, with extensive research, you’ll find the dream name you’re looking for your brand.

Bonus Tips

It’s important that you come up with a brand name that is available across all platforms. Therefore, when finding a good brand name, do a domain name search with multiple providers. Also, look out for companies that might be using similar names on other platforms on social media. Other than this, make sure your potential names aren’t trademarked. Lastly, think very carefully about the extension and check availability.  

Importance of A Good Brand Name

As you can see, we’ve covered the key aspects one needs to look after in order to come up with a good brand name. A good brand can either make or break your business. Therefore, it’s crucial that you take out time to study your audience, competitors, and the industry you’re in. By doing this, you’ll figure out what your target audience likes and what name can boost your identity in front of them.

A good brand name will help your brand instantly gain visibility, awareness, and recognition. In the competitive world, we live in today, coming up with an excellent brand name and implementing good branding strategies is crucial to stand out and come out stronger than the competition.

So if you’re on your journey to come up with a good brand name, keep in mind you need the name to be simple, memorable, original, and future proof. And, make sure to review the bonus tip we mentioned to make sure the brand name you come up with is applicable across all platforms in order to make a strong impact.

Good Brand Name Examples

Here are some of the good brand name examples that will help you come up with a successful brand name idea you can use for your brand!

·         Google

·         Apple

·         HP

·         Amazon

·         Uber

·         GoPro

The best brand names don't describe – they rather stand for a big idea and the words are translated into emotional appeal.


About Author
Posted by: Syed Ibrahim Imran

Leave a Reply
Get Listed Today!

Get your organization listed amongst the top leaders. Submit your organization and connect with right customers!

Get Listed